Designed with Creative Director Nick Gamma.
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Rebrand of the Bill & Melinda Gates education initiative. It leverages the previous brand equity through type and color while introducing a dynamic unicase mark.
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Evolution of the previous wordmark included a redraw of the letterforms to make the wordmark balanced and contemporary.
Proposed brandmark is an evolution of their previous gift box and ribbon brandmark. The circle and square elements are inspired the overall shapes of the “G” and “N” of GiftNow.
Evolving the previous logo with a new, contemporary wordmark along with a more agile redraw of the leaping rabbit. The new logo creates a friendly, approachable and professional tone for the emerging HR SAAS product.
The International Culinary Center wanted a mark that would translate across cultures, specifically requesting to omit any overt culinary iconography. The mark needed to be simple to be embroidered in their student and faculty chef coats. The ICC i
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Proposed logo system that represents the diverse and youthful audience it supports. Individualistic rebel high-fashion chic aesthetic. This system would allow for Born This Way Foundation audience to generate their own unique logo based on user data
Proposed brandmark, the “H” leans forward representing progress. The forms are scientific, helix-like while also appearing arm-like wrapping around giving a secure, comforting hug.
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Art at Viacom was a multiyear program bringing art and artist to Viacom workspaces. The ever changing logo reflected the most current exhibition.
A strong mark that declares Viacom’s Business & Legal Affairs team as the authority in business and legal matters. The tone is confident and modern relating back to Viacom’s overarching brand. Designed with Designer Lily Feinberg.
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